Wednesday 21 November 2012

Made In Chelsea

The Weather has officially turned and we are facing one of the coldest Autumn's we have had in quite a while. With the weather as it is, its sometimes difficult to determine what outfits are weather appropriate and which ones are not.

When commuting to work you don't want to have your day ruined by the fact you chose to wear an inappropriate outfit to work and have subsequently arrived at your office looking as though you have faced a battle with the weather. 

Here at South West Ten we believe you can be both weather appropriate and fabulous and we have a mix of casual and elegant looks to get you through these winter months.

We are not the only ones who are fans of the South West Ten AW12 collection.

We spy Millie Mackintosh wearing one of our gorgeous fur trimmed capes (see below) 

Who said that capes couldn't be both casual and fabulous?



She's paired our cape with some individual items to help give her overall outfit a more casual look.  

Get Millie's Fabulous winter  look here 




Saturday 17 November 2012

Dress Up

Party Season is fast approaching
Before we know it we will be dusting off last years LBD (little black dress) to prepare for the endless cocktail hours and kisses under the mistletoe.


Everyone needs that special christmas eve dress or new years eve gown,
with one being in such high demand you need a new one every year, you need to find the perfect dress. Some may have you believe that the little black dress is the way to go. But here at South West Ten we believe you can do no wrong with a statement dress.

If you like to be the one who stops the crowds and who's worst nightmare is turning up to a party in the same Topshop dress as a fellow party goer, thankfully we are on hand to give you the 411 on what are the best dresses to wear this season.  Whether your a fan of the midi length dress or the tight fit we have something for everyone.

Who better to start with what to wear in the party dress trend than Emma Stone, beautiful and always looks a million dollars at any red carpet event. She's the perfect example of someone who never sticks to one trend. She always looks fabulous and she is always a person we eagerly anticipate seeing what she wears on the red carpet or any event she attends.


Kate Hudson is the exact definition of boho chic, she keeps things simple but looks flawless every time. She has had some unforgettable red carpet looks over the years and she has become one of the style icons for casual chic. With each look deferring from the last she never fails to surprise the critics when she graces the red carpet events. She is a big fan of a white statement dress no matter what style or fit.


Anne Hathaway came onto the Hollywood scene as a brunette doe eyed fashion shy actress. She went from being the predictable rom com actress to the risk taker when she cut all her hair off for her newest role in Les Miserables. After being styled by Rachel Zoe for many years, then moving onto Brad Goreski styling techniques she has moved from the worst dressed page to the best dressed. Now it is impossible to argue that Anne Hathaway once the plain jane has evolved into a fashionista.


Here at South West Ten, we are not about to let you down when it comes to choosing the perfect party dress for this season. We have some amazing picks for you to look through, a dress for every occasion.




Friday 9 November 2012

Christmas is coming

And so the Christmas season begins...the last few weeks have been very busy for all of us here at South West Ten.

With the Christmas season fast approaching we have been all over London, helping you all find the perfect Christmas gifts. Even if most of them are for yourselves (we'll keep that to ourselves) it still counts.

With so much positive feedback about our items, we couldn't be happier with the turnout. Our amazing multi purpose fur parkers have been flying off the racks and we are not surprised. They are AMAZING. Whether your holidaying in Aspen this winter or just staying here in England this jacket really does meet all needs.