Fashion, fur and the Fifties

In 2011, Beyonce Knowles finally gave us the answer to a question that has plagued us for centuries, sparking debate amongst esteemed philosophers and grand thinkers alike- who does indeed, run the world? (Hope you're singing along as badly as I am..) But let's face it, in the fashion world, there's been no doubt you runs the show, and this AW13/14, feminine fashion reigns supreme. Think Hitchcock's heroines, cinched in at the waist and draped in sumptuous furs. Think full skirts and hour glass silhouettes. Think Gucci, Prade, Erdem... Prepare yourself to fall into a lustful fashion-fuelled slumber if you haven't already; let's check out the looks on and off the catwalk...

Yep, that's pretty much how we looked when we saw Gucci's AW13/14 collection too...

This season, everyone's gone a little bit psycho for mid-century inspired trends. Channeling merry old Alfred himself, femme fatales strutted down the runway, their chic waist belts and fabulous fifties inspired shoes melting the hearts and loosening the purse strings of women around the world. I mean, who isn't seduced by a bit of Louis Vuitton? Be it Marc Jacobs' metallic pencil skirts and splashes of fur, or Bottega Veneta's crimson, statement jackets and Rita Hayworth hair, we've all been left utterly spellbound. (If only we had pound for every Hitchcock pun we could fit into one paragraph...) 

To sprinkle a bit of grandeur onto any outfit, all you need is a splash of fur. Be it the lining of a cape, draped around your neck or adorning your new winter jacket, lavish fur oozes elegance and takes any day to day outfit to the next level. Prada feature some magnificent fur jackets, and we all know if you can't beat 'em, joining in is the next best thing... South West Ten have a fabulous range of fur coats to take your pick from. Our fur lined parkas even have a detachable on trend gilet- flawless fashion in excess. 

http://www.southwestten.com/clothing/coats-jackets/Grey-Fox-Fur-Coat
http://www.southwestten.com/clothing/coats-jackets/Navy-Fur-Lined-Parka
http://www.southwestten.com/clothing/coats-jackets/Black-Grey-Fur-Coat

For those of us who just fancy a subtle nod to the trend, our fur lined cashmere scarves radiate glamour and are perfect for layering over jackets and knits as our bitter British winter takes hold. Already a firm favourite with the marvellous Millie Mackintosh, get your hands on this exquisite staple piece and take the lead in the style stakes this season. 

http://www.southwestten.com/Accessories/Scarves/Silver-Fox-Fur-Trimmed-Shawl
http://www.southwestten.com/Accessories/Scarves/Navy-Cashmere-Fox-Trimmed-Scarf

So there you have it. We might not all be Grace Kelly or Ingrid Bergman, but we can certainly have a whack at channeling their stylish spirits. Glamour is the new grunge, so this season let your inner vixen come out to play. If you need a hand, you know where to look...

www.southwestten.com